Happy Birthday Anomie!

anomie turns 1 today!

use code: HAPPYBIRTHDAY for 20% off today and tomorrow at anomie!

A draft I wrote 1/7/13 in regards to anomie and my goals for the shop, fun for me to read 2 years later:

January 7, 2013

The Five Year Plan

A seed has been planted.

Someday, hopefully, I will open a boutique (though I hate that term -- how about just "shop"?) in San Francisco. It's been a secret dream of mine and life is too short not to follow your dreams. Do what you love, not what you think you love or what you think you should do or what your family wants you to do (though I never did listen to the latter). If nothing else has come out of my 8 months of free time post-grad, that is it. Oh, just listen to this. I have one minor brush with cancer and I'm sitting here waxing poetic about what I truly want out of life -- what a cliché!

Re: shop name. God, endless brainstorming. Do you know how hard it is to find a simple, one word shop name that sounds chic, yet unpretentious at the same time?! For a while I was thinking "hanger" with the shopfront logo being a giant iron hanger, but in this day and age you want something that's yours. Something you can actually get a web address for! After stupidly saying stuff like, "I just want a word that means more than just a word, like a phrase or something," one hundred times over, Ryan inspired me to look at the name of different theories (he's really big on getting credit for that). I immediately thought back to my classes at SFSU, Villanova, and Penn and decided to call it anomie (pronounced: anno-me), lest all those years of studying criminology and tuition checks go to waste. It's a sociological term developed by Durkheim, meaning a state or normlessness or chaos.

 I have somewhat of a vibe in mind. In my head it's sort of helmut lang minimalism meets industrial edge meets hip, LA independent jewelry designer. In all, I plan to sell clothes, jewelry, bags, beauty products, stationary, papergoods, and homewares... and anything else I'd like. I've got a growing list of amazing independent jewelry designers to start with and I'm really excited about the whole process.
Online first. Until that brick and mortar dream comes true, I'm planning to start with an online shop (shopanomie.com -- coming soon) to see if this path is a viable option for me. As I said, I've got a long list of jewelry pieces I want to sell, many of the pieces I own and love already. For the first while, I will stick to jewelry, accessories, and other smaller items. Clothes will come in time. I'd been waiting until the new calendar year started to file with the state to establish my LLC, get a tax ID, resellers license, open a company bank account, and the rest of the necessary legal and logistical start your own business type stuff. My dad started his own businesses and has been self-employed since before I was born, so naturally I'm picking his brain during this process to ensure I don't "fuck up," to put it gently.
I want to be as eco-friendly as possible in the process, so I've already found all the bulk mailing, packaging, and gift wrap supplies I'll need made exclusively out of recycled paper. In my head, I envision every jewelry item mailed in a brown box with a stamp of the store's logo and some thin brown string wrapped around it and everything else wrapped in a tissue paper with string and a tied on card with the logo stamped on. I always love when I order things from online retailers and they come thoughtfully wrapped and I definitely want people to feel that when they order from anomie. Handwritten thanks yous with every order. An obvious care taken with each package. That whole deal.
I'm moving back to California in March and will be going full force with it then (and possibly get work in boutiques for experience). Until that time, I will be consumed by meticulous planning and painful biting of my tongue. The online shop is pretty much finished and I just desperately want to have some inventory to post and to set it live. For an incredibly impatient person, this aspect has been the most challenging. Impulse control is not my forte.
I'm excited for further researching designers, visiting trade shows, and finding amazing pieces to offer. Though I don't have professional experience in buying or merchandising, I know I can be successful at this. This is what I love. And it's perfect for me. I wanted a mix of creative and more business-like work. I am a creative person (though, I'm starting to question that given the best adjective I came up with in the last sentence was "business-like" to describe more logistical work), but I don't want to solely be focused on creative things. I'm a business minded and right-brained person, but I don't want that to be the only thing I do. I really love paperwork (inventory, reports, etc...), marketing, and other aspects unrelated to the actual fashion, so I know I can handle the behind the scenes of running a shop. I can do taxes and pick out interesting necklaces. 21st century HBIC. I think I will find being a shop owner/girl to be a very personally fulfilling career (can I please put HBIC as my title on my business cards?!); and naturally, I'd love to have a place to get dressed up to go to everyday (with no dress code!). Dexter would also love to be shop dog. We've just got to work on that whole barking at strangers thing first though. 
Big ideas. Some day, down the road, I'd even love to have my own clothing and jewelry line of the same name as the shop and work on collaborations with various artists to fill the store. You know what I'd some day die over: Clare Vivier x anomie.  Just die. Collabs would be amazing to explore; I have a lot of design ideas, but sadly lack the skills and knowledge to execute. Very frustrating. Regardless, I plan on taking classes and doing a lot of self-teaching to get to that point with metalwork, paper/letterpress, Photoshop/Illustrator, jewelry making, sewing, and other creative ventures.
Stranger things have happened.


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Only 2 days left to save 20% during anomie's holiday sale!

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Coupon Code: 30% off anomie

30% off the entire store at anomie // one day only
code: BLACK



Granny Hair Perfection

I finally found my salon. Edo Salon. SF. Lower Haight. aka Hair Color Heaven.

Dae has (in two visits) fixed my hair from fuckeddd (accidentally blue/green and yellow, so uneven)...

I wasn't paying much attention to the steps because I love to watch cuts and color done on other people in salons... so, she first did my 7 week grown out roots (image below), I sat under heat for a while, washed that out, then she did something on the roots, then put that through the lengths, I chilled with that in, washed all that out, then something all over, I sat with that in, and then shampoo and conditioner!

The final result is HELL FRICKIN' YEAH:

Who wore it best... me or Grandma Phyllis?

grandma = #hairspiration


All Natural Skin Care: Soul Sunday

Soul Sunday is a hand blended, all natural small batch skin care line made in Somerset, MA by Shea + Kara.

One fateful day, a few months ago, I got an email from Shea (soul sunday's co-creator) asking if I would like to try any of their products for consideration at anomie. Um.... YES! Their products sounded wonderful, their packaging was clean and beautiful, and I'm a sucker for facial mists. Done, done, and done. 

After receiving a selection of products I tested away and fell in love with, spoiler alert, all of them. The facial mist was refreshing and did not leave my skin feeling tight, the coffee scrub woke up my senses and left my skin nice and smooth, the ricewater cleanser gently cleared my skin... it was all good. I poured over their product line and picked out 10 different items to stock (there's much more I want to carry, still!) and further explore:

Ricewater Facial Cleanser -- As I said, I really enjoy this gentle cleanser. It's silky feel is an interesting texture I had never experienced in a facial cleanser before!
  • // Ricewater - cleanses gently, improving skin's tone and texture while tightening pores
  • // Aloe - soothes and moisturizes sensitive skin
  • // Jojoba Oil - very similar to skin's natural sebum, balances skin's natural oil production
  • // French Lavender Essential Oil - anti-bacterial and anti-viral properties that help cleanse and prevent acne -- calms and heals sensitive skin

Gentle Toner // Facial Mist -- A gentle, alcohol-free toner to reduce inflammation and balance troubled, sensitive skin. Sold me at witch hazel. I use this nightly and whenever I want to feel refreshed and smell something nice.
  • // Clary Sage Essential Oil - reduces inflammation in skin by calming rashes and redness caused by acne
    • helps create a natural balance in skin by regulating both oil production and dryness.
  • // Witch Hazel - a natural and mild astringent that has been used for years to treat skin inflammation and acne
    • tightens pores and locks in moisture.
  • // Geranium Essential Oil - promotes healthy skin cells, helps fade scars and spots cause by acne, and is beneficial to skin prone to eczema and dermatitis (added bonus: smells lovely!)

Cool Down // Sugar Scrub -- A super refreshing peppermint scrub that exfoliates and moisturizes. Made with raw organic sugar and organic coconut oil.
  • // Peppermint Essential Oil - cooling and stimulating, peppermint is known for its anti-inflammatory properties and soothes sore muscles and feet
  • // Sweet Almond Oil - rich in vitamins A, B and E, which nourish skin for a healthy glow
    • Also helps reduce skin inflammation and irritation -- especially good for dry, sensitive, and eczema-prone skin
  • // Organic Raw Sugar - gently exfoliates and safely dissolves down the drain
  • // Organic Coconut Oil - improves skin's texture and provides deep and long-lasting moisture

Florence // Coffee Scrub -- A personal favorite. Perhaps due to my attempts at cutting my coffee intake. I really enjoy the coffee scent while using this for gentle, yet effective exfoliation. Organic coconut oil and sweet almond oil nourish and moisturize the freshly sloughed skin.
  • // Vanilla Essential Oil - warm & comforting
  • // Sweet Almond Oil - rich in vitamins A, B and E, which nourish skin for a healthy glow
    • Also helps reduce skin inflammation and irritation -- especially good for dry, sensitive, and eczema-prone skin
  • // Organic Coffee Grounds - caffeine is known to help fine lines & cellulite

Multi-Task Oil (coming this week!) -- I have yet to slather myself in this nutrient-rich oil, but I love a good body oil and was immediately drawn to the ingredients/scent. Rose and Vanilla essential oils? That has to smell *heavenly*.
  • // Rose Essential Oil - A fragrance that embodies love and helps to minimize wrinkles, fading scars, and stretch marks
  • // Vanilla Essential Oil - Subtle and warming, vanilla relaxes and calms the senses
  • // Sweet Almond Oil - rich in vitamins A, B and E, which nourish skin for a healthy glow
    • Also helps reduce skin inflammation and irritation -- especially good for dry, sensitive, and eczema-prone skin
  • // Avocado Oil - penetrates into deep skin tissue to nourish, enrich, and revitalize the skin.
    • Rich in vitamin A, B1, B2, D, and E; as well as amino acids
  • // Coconut Oil - hydrates and softens skin while providing long lasting moisture

Tokai // Aloe Mist -- A refreshing aloe mist to balance and sooth skin after cleansing and exposure to the sun and elements. Thankfully I haven't been sunburnt lately, but I imagine I would be reaching for this immediately if I was.
  • // South African Lavender Essential Oil - a fresh, sweet version of lavender that naturally aids in the soothing of irritated and sunburned skin and helps heal wounds and fade scars
  • // Aloe - adds light moisture and soothes skin

Bougie // Facial Oil -- A simple, yet fancy facial oil featuring the princess of flora: organic rosehips. Blended with rose, evening primrose, and neroli blossom for a facial oil rich in nutrients and fatty acids that fight skin aging, encourage cell turnover, and fade scars. I've been very keen on facial oils around my eyes (I'm desperately trying to quell my growing crow's feet) and think this one will be my new staple after I use up my argan oil.

Positive Seeds Lip Balm in Minty, Rose Vanilla, and Green Tea -- Very moisturizing due to their base of organic coconut oil and shea butter... each lightly scented with essential oils. Biodegradable packaging, to boot!

The Pits // Natural Deodorant -- An all-natural deodorant cream fragranced with french lavender and geranium (it smells REALLY good). Aluminum-free, hell yeah. I am really trying hard to cut down my aluminum intake by using natural deodorants and was fully intrigued by this scented cream! Quick and easy to rub on after a shower or washing ya pits for the day! Mine feel freakishly soft at the moment.
  • // Organic Coconut Oil - nourishes while being naturally anti bacterial and antifungal
  • // Shea Butter - soothes and softens delicate skin (think Dove commercials, where they are always talking about how mean we are to our armpits)
  • // Arrowroot Powder - a natural deodorizer
  • // French Lavender Essential Oil - a natural anti-bacterial, anti-fungal, and anti-viral. 
    • helps skin inflammation and healing, so it is perfect for sensitive underarms suffering from razor burn
  • // Geranium Essential Oil - known to help prevent body odor and a coveted floral oil for skincare (helps heal wounds, promotes cell regrowth, and fades scars and spots)
you down to jump on the soul sunday train with me? all aboard...!


What I Wore: 10.23.14

I needed to get a quick product shot of the new Etched Moon Necklace by Kate Miss Jewelry for anomie, and because I happened to be wearing mine that day...  it turned into a two-for: product shot and outfit shot!

As you can tell, I'm all about the baggy, saggy ass jeans.

jeans: topshop
boots: steve madden nextstar booties
necklace: anomie
knuckle rings: anomie
cuff ring: anomie
pip ring: anomie
sunglasses: ray ban
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